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Have we reached peak 'authenticity' | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Mark Burgess

Two handsome, hirsute men with tattooed forearms are mocked when they row out to an iceberg, unwrap their artisanal picks and chip some cubes into a Scotch glass. Colombian coffee farmers turn up their noses when served the frothy concoctions their labour has unwittingly yielded.

http://strategyonline.ca/2016/06/22/have-we-reached-peak-authenticity/
 

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